Blog | Cleveland Music Group
The equation really is simple math:
Focus on Guests + Delivery of Great Guest Experience = Desired Behavior (Dancing)
But not everyone is good at math, so class begins now – a year before the test.
There are so many factors that can contribute to (or take away from) a full dance floor at a wedding reception or other special event. Many of these factors have nothing to do with the DJ. Time and location of the actual ceremony, venue of the reception, weather, parking, traffic all have an influence on the guest experience and therefore on the dance floor itself. Obviously, we can’t control all of these things, but as entertainment consultants we have to help clients become aware of these factors, control whatever can be controlled and adapt them to contribute to a full dance floor. This takes careful planning from the very beginning of the planning process. The actual event may be a year from now, but because there are so many things – let’s call them “dance floor factors” – that can be controlled and need to be planned far in advance, our team’s job is to start filling the dance floor…now.
The book may be fiction, but the mention of the Jerry Bruno Orchestra echos testimonials we receive every week from happy clients.
This fact was brought to our attention by our friend Theresa Hahn of The Ritz. As Ms Smigel doesn’t appear to be a past client of ours, we wonder if she enjoyed the band at a local corporate event or friend’s wedding. Regardless, we are flattered!
Don’t know what you got till it’s gone. That’s what one of our past grooms realized when he went to his friend’s wedding a few months after his own.
Jonathan Neidhart got married in August and hired DJ Scott Jones. He had a great time, but took it for granted.
Two months later, Jonathan attended the wedding of one of his friends. At the reception, he didn’t find himself dancing or mingling or celebrating his friend’s new life. Instead, he found himself missing the DJ from his own wedding. So, Jonathan pulled out his iPhone and sent this message to Scott:
Just wanted to send you a note to tell you how much we truly appreciated your DJ services at our wedding on August 13, 2011… Jaime and I are currently at a wedding reception, and the DJ here is terrible… We never really realized how much work it took to be a good DJ, and we are really thankful that we hired you as our DJ. If we ever need a DJ for any other event that we have, you’ll definitely be the one we call!!
Thanks again for everything!!
Geoff Short of Jerry Bruno Productions is proud to be a new contributing blogger for Mobile Beat Magazine online. Mobile Beat is a leading DJ industry publication and Geoff will be writing various articles relating to the DJ business periodically. Here is a Geoff’s latest Mobile Beat Blog entry:
Like many DJs, I have a varied entertainment background. Being a well-rounded performer can only help a DJ be a more effective entertainer. In addition to being a DJ, I’m a singer and currently the Band Leader of a 10-piece wedding band, but I have also spent a lifetime performing in live musical theatre productions and have directed them as well. So it’s not surprising that I often look at the profession – and, indeed, the art – of DJing through the lens of other performing art forms, especially theatre which naturally has a lot in common with DJing – rehearsal, public speaking, interaction with a live audience and technical elements including live sound reinforcement and of course, creative lighting.
Typical DJ gigs don’t involve curtain calls, but a look at some of the basic ways lighting is used in live theatre productions might get us closer to a standing ovation at the end of the night.
I was just reading a thread on one of the seemingly infinite online DJ forums. This particular discussion caught my attention because it posed a question I’ve thought a lot about lately. Whether or not modern DJs actually need tons of state-of-the-art gear many of us seem obsessed with to be truly great entertainers. I am still fairly new to the mobile DJ scene so it feels like I still have an objective point of view about the DJ profession. I’ve been amazed at how much focus there has been in the mobile DJ community on gear that doesn’t actually make any music – specifically lighting.
I have a theory. We dig toys.
Click to read the whole article: All the (DJ’s) World is a Stage: Why DJs could learn Lighting Lessons from the Theatre
Jerry Bruno Productions‘ Agent, Band Leader and DJ Geoff Short is proud to be a new part of the DJ Video Network, a DJ-focused website dedicated to webcasting videos about the DJ profession. Geoff produces DJ gig log videos and other performing arts documentary videos the DJVN recently included his video channel “Call-Back with Geoffrey Short” on its programming line-up! Check out Geoff’s show at: http://djvideonetwork.com/youtube/call-back-with-geoffrey-short
- The Orchestra at Tom’s Country Place for the Plato-Luca wedding
- The Orchestra at the Marriott Key Center for the Miller-Glass wedding
- Rick & the Cutting Edge at Windows on the River for the Kissling wedding
- The Avenue at the Columbus Athletic Club for the Pervo wedding
- RadioActive at Briarwood Golf Course for the Slaga wedding
- TCB at the Kah Kwa Club for the Baldwin-Euliano wedding
- DJ Mike Alexander at the Hillbrook Club for the Kovach-Bruno wedding
- DJ Scott Jones at Landerhaven for the Burnham-Brenner birthday and wedding
- Best Choice DJ (DJ Bill Bowen) at Crystal Brook Farms for the Downing-Kovach wedding
- Best Choice DJ (DJ Spencer Reynolds) at Wagner’s Country Inn for the Myers-Falk wedding
- DJ Dan Cormier at the Cleveland Renaissance for the Harris-Valdivia wedding
- DJ Jose Cedeno at Massimo Da Milano for the Feliciano wedding
- Guitarist Phil Talbot at Shaker Country Club for a clambake