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Geoff Short Archives | Cleveland Music Group

03

Feb
2012

No Comments

In DJs
Featured

By Leigh

Simple Math: Filling the Dance Floor a Year Ahead of Time

On 03, Feb 2012 | No Comments | In DJs, Featured | By Leigh

The equation really is simple math:

Focus on Guests + Delivery of Great Guest Experience = Desired Behavior (Dancing)

But not everyone is good at math, so class begins now – a year before the test.

There are so many factors that can contribute to (or take away from) a full dance floor at a wedding reception or other special event.  Many of these factors have nothing to do with the DJ.  Time and location of the actual ceremony, venue of the reception, weather, parking, traffic all have an influence on the guest experience and therefore on the dance floor itself.  Obviously, we can’t control all of these things, but as entertainment consultants we have to help clients become aware of these factors, control whatever can be controlled and adapt them to contribute to a full dance floor.  This takes careful planning from the very beginning of the planning process.  The actual event may be a year from now, but because there are so many things – let’s call them “dance floor factors” – that can be controlled and need to be planned far in advance, our team’s job is to start filling the dance floor…now.

Click to read the full article at Mobilebeat.com.

 

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16

Oct
2011

No Comments

In DJs
Featured

By Leigh

JBP’s Geoff Contributing to Mobile Beat Online Magazine

On 16, Oct 2011 | No Comments | In DJs, Featured | By Leigh

Geoff Short of Jerry Bruno Productions is proud to be a new contributing blogger for Mobile Beat Magazine online.  Mobile Beat is a leading DJ industry publication and Geoff will be writing various articles relating to the DJ business periodically.  Here is a Geoff’s latest Mobile Beat Blog entry:

Like many DJs, I have a varied entertainment background.  Being a well-rounded performer can only help a DJ be a more effective entertainer.  In addition to being a DJ, I’m a singer and currently the Band Leader of a 10-piece wedding band, but I have also spent a lifetime performing in live musical theatre productions and have directed them as well. So it’s not surprising that I often look at the profession – and, indeed, the art – of DJing through the lens of other performing art forms, especially theatre which naturally has a lot in common with DJing – rehearsal, public speaking, interaction with a live audience and technical elements including live sound reinforcement and of course, creative lighting.

Typical DJ gigs don’t involve curtain calls, but a look at some of the basic ways lighting is used in live theatre productions might get us closer to a standing ovation at the end of the night.

I was just reading a thread on one of the seemingly infinite online DJ forums.  This particular discussion caught my attention because it posed a question I’ve thought a lot about lately. Whether or not modern DJs actually need tons of state-of-the-art gear many of us seem obsessed with to be truly great entertainers.   I am still fairly new to the mobile DJ scene so it feels like I still have an objective point of view about the DJ profession.  I’ve been amazed at how much focus there has been in the mobile DJ community on gear that doesn’t actually make any music – specifically lighting.

I have a theory.  We dig toys.

Click to read the whole article: All the (DJ’s) World is a Stage: Why DJs could learn Lighting Lessons from the Theatre

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16

Oct
2011

No Comments

In DJs
News & Updates

By Leigh

Jerry Bruno Productions’ Agent, Band Leader and DJ Geoff Short Now on DJ Video Network!

On 16, Oct 2011 | No Comments | In DJs, News & Updates | By Leigh

Jerry Bruno Productions‘ Agent, Band Leader and DJ Geoff Short is proud to be a new part of the DJ Video Network, a DJ-focused website dedicated to webcasting videos about the DJ profession.  Geoff produces DJ gig log videos and other performing arts documentary videos the DJVN recently included his video channel “Call-Back with Geoffrey Short” on its programming line-up!  Check out Geoff’s show at: http://djvideonetwork.com/youtube/call-back-with-geoffrey-short

 

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16

Aug
2011

One Comment

In DJs
Wedding & Event Bands

By Leigh

A View from the Stage: The Aggressive Requester or “PLAY ‘SHOUT’ OR DIE!!!!”

On 16, Aug 2011 | One Comment | In DJs, Wedding & Event Bands | By Leigh

A-ggres-sive Re-quest-er(lat. Requestus Obnoxious);  aka Party Neanderthal – 1) Wedding reception Guest (usually male) with an inability to handle social drinking in any civilized way – usually presenting itself  with the alcohol-induced hallucination that unless the creature hears a particular inane song of choice IMMEDIATELY, it will die – usually leading to verbal assault on the band or DJ on duty.

What is it with some people?  Throw back a few drinks at a reception and they start treating  the band or DJ like their own personal ipod.  Don’t get me wrong – we always want guests to have a great time and keep the dance floor full and polite requests are expected and even welcomed at many events.  But you know the type – the drunken goon whose beer-goggles (or, in this case, earphones) lead him to believe that unless the band plays the particular song of his choosing, the Earth will crack open like a walnut.  Ironically this pickled heckler’s “requests” are never really requests at all, but insistent demands bellowed after every song that isn’t his tune of choice.

And why is it that it’s never like a really unique or interesting song?  I’m really starting to believe these buffoons’ musical vocabulary consists of “Hang On Sloopy” and “Let’s Get Drunk and Screw”.  I’ve even started mentally giving a prize to the first over-served party boy to loudly demand we play “Shout” (usually somewhere near the top of the 2nd set)!

I realize this makes me sound like a party snob or something, and I really don’t mean to be.  I like a good drankin’ song as much as the next guy.  But the fact is, these types of guests can be really disruptive to a band or DJ as well as the other guests.  Even worse, they sometimes get threatening (I’d love to be a fly on the jail cell wall when this guy tries to explain to the cops that he assaulted the DJ because he wouldn’t play “Sweet Caroline”!).  It’s a good bet that this obnoxious guest hasn’t been in on any of the planning for this reception and probably doesn’t know that the DJ has strict guidelines from the clients who are paying not to play certain songs or types of music, not matter how politely the DJ might try to explain that.  Not to mention the fact that we actually do like those tunes too and would have played them in due time anyway.  They’re great party songs.  But for most artists, the more a guest screams at us, the less likely that guest is to ever hear that song at this event.  We are there to do a job and like, everyone else, demand the respect that affords.

I guess I’m a little biased.  I’m not a song requester type.  In all my years of experiencing live music, I’ve never felt the need to infuse any of my personal song preferences into a band or DJ’s set list.  I’m sure it’s because I’m usually the one performing the music week to week and I know how constant requests can take your eye off the ball of trying to keep the dance floor full.  But when I’m not performing, I’m usually cool with whatever the band plays.  I just like watching live bands and DJs perform their craft – good or band, to me it’s always interesting.  The actual songs being played have little to do with it for me.  It’s either a good dance song or it’s not.  And if the setting I’m hearing said music in happens to include some social drinking, that has a much different effect on me than it seems to on the song request bully.  After a couple drinks I’m digging every song and become the friendliest dancer on the floor!  This band is AWESOME!!!

So if you’re an Aggressive Requester – and you know who you are – take it easy.  Just let the band or DJ do their thing and enjoy the night.  If you don’t like a song….go get a drink.  Scratch that – go get a cup of coffee.  But if you think you can’t handle that, load up Hang On Sloopy, Brown-Eyed Girl and Shout on your ipod and jam the night away…from the comfort of your car…..out in the parking lot!

Just kidding – we’ll get those tunes on in the next set!

 

Geoff Short

Geoff is the Sales and Promotions Manager at Jerry Bruno Productions and is a DJ and the bandleader of JBP’s band The Avenue.

 

 

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26

Apr
2010

No Comments

In News & Updates

By Leigh

Geoff Short Featured in Plain Dealer Article

On 26, Apr 2010 | No Comments | In News & Updates | By Leigh

If you didn’t know it yet, know it now. Geoff Short is big in the world of Cleveland theater. The sales and promotions manager at Jerry Bruno Productions and band leader/singer in The Avenue is one of those who is involved in entertainment “because we have to,” as another actress was quoted as saying in an April 25, 2010 Plain Dealer article. The article focuses on Geoff and some of his colleagues in Northeast Ohio theater.

Read the entire article, Community theaters in Northeast Ohio draw talented actors who work for the love of the stage By Chuck Yarborough, at Cleveland.com.

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A View from the Stage: Night of the Living Speech

The beast was among them…dressed as one of them..and it was hungry.

The newlyweds were flushed with excitement.  They had painstakingly planned every detail of the reception….the perfect flowers…the perfect band…gourmet dinner…special dances…the……toasts…

It wouldn’t be long now. It had been too long since the thing had fed.  The unsuspecting victims were just now enjoying the salad course.  Soon the thing would eat too.  Only one thing would satisfy its insatiable appetite…time.  And lots of it.  It was just waiting for its cue…

…”and now ladies and gentlemen…a special toast from the Best Man…”

SUPPER TIME!!

The timeline was dead.

Fiction?  Unfortunately in too many cases, no.  I always remember a “toast” being something along the lines of “over the teeth and through the gums, look out tummy, here it comes!”..but too often a well-wishing Best Man or Maid of Honor sees this custom as their 15 minutes of fame – literally…15 minutes.

One question I always like to ask clients is “what is your goal for this reception”?  Most people say that they want their guests to have a great time, to stay and dance and make the event one people have great memories of.  In short, they want to throw a great party.

So why do so many people seem to forget what makes a great party?

True, a wedding reception is not an ordinary party…but there are some ingredients for successful parties that are universal, no matter what the occasion.  One of those ingredients is the ability for the hosts to take the focus off themselves and put it onto their guests.  This may seem contradictory to the very reason this event is happening in the first place- to celebrate the new union of the two most important people in the room.  But the happy couple is THE reason everyone is there in the first place and the big white, fluffy dress is a big clue as to who the center of attention is.  Making 200 guests – who have already dedicated an entire day to celebrating the rookie-weds – continue to sit through long speeches and toasts to further drive the point home can be the very definition of overkill.

And it can kill your timeline.

The bride and groom are most likely not going to be aware of what time it is – or rather, how much time they’re losing – at any given point of the reception.  Nor should they. But the band the bar and the bus boys definitely know what time it is.  That’s our job as planners and bandleaders and DJ’s – to keep things moving and on schedule.  And ready or not at the end of the night, the party is going to come to a close.  Hopefully by this point it’s your guest’s feet that are tired from dancing and not their rear ends from sitting all night.  You’ve probably paid good money for the band or DJ.  You should get the most out of your investment and let them do what they do best..fill the dance floor.  I’ve seen more than a few brides with that surprised look as though the dancing just started, and it seems we’re “already” thanking the audience and going into our last dance.

Besides, wedding toasts are kind of like inside jokes – filled with memories that approximately 2% (according to statistics I just made up for this blog post) of the entire crowd were involved in and thus, care about.  Making guests endure long winded speeches about things they weren’t involved in is kind of like inviting friends over to sit through  a slide show of your last trip to the Grand Canyon.

Don’t forget the show business aspect of throwing a party.  Appeal to the larger audience.  More elements that everyone can enjoy  – like dancing, eating and drinking – can help ensure a fun reception.

None of this is to suggest toasts should be done away with.  But if brides and grooms make it clear to their respective Best Men and Maids of Honor from the very beginning of the planning process that their timeline is limited, things can move more swiftly to the true business of partying.  A brief toast can still be funny, congratulatory and heartfelt.

And the time-eating beast will have to eat elsewhere.

Geoff Short

At the time of this posting, Geoff was the Sales and Promotions Manager at Jerry Bruno Productions (now Cleveland Music Group) and the bandleader for its band, The Avenue.

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